I discovered Sister Jane a few years ago whilst browsing through the basement floor of Topshop on Oxford Circus- it was love at first sight. It quickly turned into one of my go-to brands for pretty much any occasion. I would recommend this brand to anybody who shares a love (like I do) for mini dresses & blazers.
Once I met Bea Deza- the owner & creator of SJ- I felt an even stronger connection to the brand. The lawyer turned designer discovered her new passion whilst on a business trip to Korea, and decided to move to London to turn her dreams into a reality. 3 years later, Sister Jane sells online around the world & has just inaugurated a flagship store in London.
Lovely Ana popped in to chat with Bea about the new store on Portobello Road and SJ’s Summer’13 collection.